Alice's goal is to find her lost memories, which plays a major role in the story. Alice's personality appears to be cold and rude at the start, especially to Gilbert. She is hotheaded, loud spoken and says what she thinks without any regard to the consequences. Due to her short temper, she is energetically aggressive with people in general, a special mention goes to her usual verbal attacks on Gilbert. Despite this, she also has a soft side, especially when Oz is involved. She hates when Oz leaves her alone, but to hide it she usually mentions that he is her manservant and shouldn't leave her alone, or just hits him and says "Shut up".
Throughout the series it is implied that she has started developing feelings for Oz, although it is unknown if this is because of her previous connection to Jack. It has been revealed that Alice was actually a human that was killed 100 years ago during the Tragedy of Sablier.
She is also known to be quite arrogant in battle, and places much confidence on her abilities. In one instance this almost backfires during an arm-wrestling competition where she insulted her rival who was almost twice her size and had enough physical strength to injure her if completely restrained of her powers, which she was luckily able to use because of Gil's intervention. Alice has a deep love for meat. She has a huge appetite and loves meat especially. She often argues with Gilbert and calls him "Seaweed Head". In retaliation, Gilbert calls her "Stupid Rabbit". They however are friends and seem to be on much better terms now than 100 years ago.